DEVEAUX * EMF
Discover our fabrics
At EMF, we use only natural and exquisite fabrics. All our print fabrics are made in France by Deveaux. Discover their story here.
FOR THE WHOLE FAMILY
Family concept store
EMF is a classic yet contemporary, offering comfortable clothes for everyday wear for children and the women and men around them.
SHARE THE LOVE
With the EMF team
EMF is above all a story of passion. Our product are made with love in limited quantities and our fabrics are picked with the first criterion being quality.
OUR SECOND SHOP
New shop in Central HK
We opened in novembre 2018 our second shop in Central located at 75 Hollywood Road. It loos like a typical Parisian apartment. Come and discover the team !
OUR PARTNERS
Famous french brands
In our shops, you can also discover famous french brands such as Hipanema, Amenapih and Les tropéziennes…
HOUSE RULES
Love one another, do what you love, say please and thank you, dream big, work hard but play harder, never give up, hold your head high, be respectful, enjoy the little things…
OUR FIRST SHOP OPENING
EMF at the pulse
This is our first shop located at repulse bay, 28 beach road. It is a cosy shop where you can admire the sunset and the sea…
COLORS LOVER
Discover our universe
With the perfect sense of blend and colors, Olivia had created a poetic universe full of colors. At EMF, no black and only bright colors.
APRIL 2017
The beginning
Created in April 2017 by Olivia, EMF is above all the fruit of a commitment. A commitment to offer you an outstanding customer experience.
![[OUTLINES]
At excusemyfrench we design clothes to be comfortable AND elegant. We call it effortless chic
#excusemyfrench #fallwinter2019 #frenchtouch #flowerprint #retro #retropprint #hongkong #frenchinhongkong #fashion #drawing #sketch #fashionsketch #chic](https://scontent.cdninstagram.com/vp/ee15c5450d5e33adaff2e1823c59815d/5E3BC628/t51.2885-15/e35/s150x150/69183999_208573246802114_2856169955317958733_n.jpg?_nc_ht=scontent.cdninstagram.com)
![[FEELING]
Good 🎶
4 meters of fabric for such a simple dress?
As I walk, it’s moving, it s flowing, I feel strong, I feel free...and I’m feeling good!
At EMF, feelings matter, yardage doesn’t.
Excuse my French F/W 2019 preview
#ninasimone
#excusemyfrench #fallwinter2019 #frenchtouch #flowerprint #hongkong #frenchinhongkong #fashion #dress #falldress](https://scontent.cdninstagram.com/vp/6136e60dd71abc3a8c355e33d6b6f1b2/5E1CF138/t51.2885-15/e35/s150x150/69991423_382173062728272_5116116848756401787_n.jpg?_nc_ht=scontent.cdninstagram.com)
![[FRENCH TOUCH]
Golden Stripes. The iconic marinière made of blended cotton and linen. To mix & match with floral patterns. A must have.](https://scontent.cdninstagram.com/vp/b7d0f46d89911d5d9689e9194b0547bb/5E3A448F/t51.2885-15/e35/c2.0.746.746a/s150x150/69355491_775062452933335_9218333010097713475_n.jpg?_nc_ht=scontent.cdninstagram.com)
![[INSPIRATION]
Something of the 70](https://scontent.cdninstagram.com/vp/50eea28b7d17a9974b17f47275d57a5a/5E206594/t51.2885-15/e35/s150x150/70874234_357662551777530_2121679918080022229_n.jpg?_nc_ht=scontent.cdninstagram.com)
![[SOFTNESS]
See this ? It](https://scontent.cdninstagram.com/vp/4082f24707f19f8ca4b0adcf6768f924/5E1F1A9D/t51.2885-15/e35/s150x150/69700878_112380393481830_1340117356867025348_n.jpg?_nc_ht=scontent.cdninstagram.com)
![[SEASON]
Looking forward to cooler weather? We do too!
#excusemyfrenchhk #excusemyfrench #hongkongshopping #autumn #newseason](https://scontent.cdninstagram.com/vp/fce4fdd15e462b914e359141d8dfdb5a/5E230B47/t51.2885-15/e35/s150x150/67839862_2532623940126996_2816477425997987291_n.jpg?_nc_ht=scontent.cdninstagram.com)
![[I BELIVE I CAN FLY] 🎵
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Never forget to explore the world 🌎
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#excusemyfrenchhk #excusemyfrench #fromparistohongkong #summer #holidays #newcollection #hongkongstore #sharemoments #kids #hongkongshopping](https://scontent.cdninstagram.com/vp/1be528c308dd30508b3d76bba278890c/5E1FC939/t51.2885-15/e35/c180.0.1080.1080a/s150x150/69881227_365566864357379_577857543851092534_n.jpg?_nc_ht=scontent.cdninstagram.com)
