DEVEAUX * EMF
Discover our fabrics
At EMF, we use only natural and exquisite fabrics. All our print fabrics are made in France by Deveaux. Discover their story here.
FOR THE WHOLE FAMILY
Family concept store
EMF is a classic yet contemporary, offering comfortable clothes for everyday wear for children and the women and men around them.
SHARE THE LOVE
With the EMF team
EMF is above all a story of passion. Our product are made with love in limited quantities and our fabrics are picked with the first criterion being quality.
OUR SECOND SHOP
New shop in Central HK
We opened in novembre 2018 our second shop in Central located at 75 Hollywood Road. It loos like a typical Parisian apartment. Come and discover the team !
OUR PARTNERS
Famous french brands
In our shops, you can also discover famous french brands such as Hipanema, Amenapih and Les tropéziennes…
HOUSE RULES
Love one another, do what you love, say please and thank you, dream big, work hard but play harder, never give up, hold your head high, be respectful, enjoy the little things…
OUR FIRST SHOP OPENING
EMF at the pulse
This is our first shop located at repulse bay, 28 beach road. It is a cosy shop where you can admire the sunset and the sea…
COLORS LOVER
Discover our universe
With the perfect sense of blend and colors, Olivia had created a poetic universe full of colors. At EMF, no black and only bright colors.
APRIL 2017
The beginning
Created in April 2017 by Olivia, EMF is above all the fruit of a commitment. A commitment to offer you an outstanding customer experience.
![[BREAKOUT]
Let](https://scontent.cdninstagram.com/v/t51.2885-15/e35/s150x150/90087752_105170631033990_1713684174731045456_n.jpg?_nc_ht=scontent.cdninstagram.com&_nc_ohc=K0QmiBKGhe4AX9VfgIE&oh=5fdb3cbc7b90ad50a929d68affaf435a&oe=5EAB3220)
![[IT IS BACK]
Let](https://scontent.cdninstagram.com/v/t51.2885-15/e35/s150x150/90087549_587690421836880_1201878127829096656_n.jpg?_nc_ht=scontent.cdninstagram.com&_nc_ohc=x4xpoSFSDmcAX_Dr1kk&oh=7bae7a5271e4118632b1b83017ffb348&oe=5EAA438A)
![[TIMELESS]
Time is getting softer, it](https://scontent.cdninstagram.com/v/t51.2885-15/e35/s150x150/90407053_2532729616975347_605543079907699069_n.jpg?_nc_ht=scontent.cdninstagram.com&_nc_ohc=DzI56jzCTpEAX8hOrf3&oh=de87c3335d2e33cbae955e6c67fa0ef6&oe=5EACD657)
![[SATURDAY MOOD]
What a better Top for your Saturday journey. You begin your day with a light denim top to enjoy family time along the beach. Then you finish sharing a cup of tea with your friends, always classy with your new favorite!
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#beach
#hongkong #fashion #excusemyfrenchhk #denim #blue #boat #style #summer #styleinspirations #repost #insidehongkong #clothing #france #discoverhongkong #hongkonglove #new #collection #sunday](https://scontent.cdninstagram.com/v/t51.2885-15/e35/s150x150/89843681_786304538564172_7616619006572740270_n.jpg?_nc_ht=scontent.cdninstagram.com&_nc_ohc=15SBiLZw0GoAX_N7BVe&oh=5d9954a74e991fc372e0f7d21ece270d&oe=5EAA98A0)
![[MINDSET] "At Excuse my French we are slow fashion advocates, no over production, only natural fabric"- Olivia, founder
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#clothes #repost #responsable #care #hongkong #fashion #excusemyfrenchhk #frenchbrand #french #familyconceptstore #familyfirst #caption #conceptstore #slowfashion #proud #important](https://scontent.cdninstagram.com/v/t51.2885-15/e35/s150x150/89636559_409448439920581_4749898661468703334_n.jpg?_nc_ht=scontent.cdninstagram.com&_nc_ohc=cJ5cESm7HyoAX9Vf-8v&oh=489552551a782407c238627694575133&oe=5EAB3210)
![[MAMA MIA]
Let](https://scontent.cdninstagram.com/v/t51.2885-15/e35/s150x150/89482340_652005015366569_4927601696638339374_n.jpg?_nc_ht=scontent.cdninstagram.com&_nc_ohc=pKUuLGmzhNQAX_WWVn9&oh=12821fefb358a5d9874f26a5ac626cbb&oe=5EAB10FB)
![[FLOW]
Reinvente your way of wearing denim! Discover our perfect dress for this new season! In Chambray fabric for a smoother feel.
Every women need a denim dress in her closet!](https://scontent.cdninstagram.com/v/t51.2885-15/e35/s150x150/87684359_928526214268735_1085164547660460356_n.jpg?_nc_ht=scontent.cdninstagram.com&_nc_ohc=NNRFK1y3CpwAX8juUib&oh=c48cae50a31783c641b1b8bf74df5877&oe=5EAB56E3)
![[DENIM]
Every women needs an overall in her clothet. Meet our new one, the Chambray overall, crossed in the back for an original look.](https://scontent.cdninstagram.com/v/t51.2885-15/e35/s150x150/87329260_674223973381399_3568663884035159248_n.jpg?_nc_ht=scontent.cdninstagram.com&_nc_ohc=QQKzUHbyGRcAX-C1_pE&oh=a4086c44c20ef9eca8f891c1a8d4c001&oe=5EAAA316)
