OUR STORY
A commitment for a better fashion
Created in 2017 by Olivia, Excuse My French is above all the fruit of a conviction, the conviction that quality fashion can also be affordable.
Olivia created a poetic universe for you to navigate, full of colors uplifting your mood and your soul.

OUR VALUES
Quality, ethic and customer happiness
Quality clothes mode of carefully selected fabric from France.
Ethical fashion refusing to use polyester and acrylic which pollute our planet and harm our health
A friendly atmosphere with a team always advising you in your best interest.

HOUSE RULES
With the EMF team
Love one another, do what you love, say please and thank you, dream big, work hard but play harder, never give up, hold your head high, be respectful, enjoy the little things…

SHARE THE LOVE
A concept store for the whole family
Comfortable clothes for everyday for you and your kids.
But not only! Swimwear, shoes, jewelry, home décor; … come and discover a large selection of brands for everyone.

OUR SHOPS
– Repulse Bay –
Our first ever shop, just next to the beach.
Come for the peaceful surroundings and stay for the beautiful sunsets.

OUR SHOPS
– Central –
Our second shop in the heart of the bustling Central District.
Come for the vibe and stay for a break from the city.

PRECIOUS KNIT
A blend of softness
You will fall in love with our soft knit. Cotton & linen, Cotton & silk, Cotton & Cashmere, Pure Cashmere…
Our iconic Cotton & linen is the perfect blend to keep all year around. Breathable and soft on the skin, trying it is adopting it.

EMF X DVX
Fabrics made in France by Maison Deveaux
Exquisite fabrics made of natural fibers.
Cotton certified OCS (organic content standard)
Viscose certified FSC (forest stewardship council) and Eco Vero qualities.
Production Certifies step by Oeko-Tex and Oeko-Tex standard.

OUR PARTNERS
Discover carefully selected brands from France.
We chose each of them for their comfort, quality and affordable prices.
