To embody this capsule, Excuse My French temporarily tucks away its sailboats and settles into a classic, verdant haven—an atmosphere drawn from Victorian parks and European estates. Stone structures hold the frame; blooming shrubs and ancient fountains complete the romance. The campaign carries a gentle, thoughtful, resolutely editorial spirit—silhouettes moving as if they belong to the landscape, in quiet harmony between garment and nature.

With this pointelle and cotton gauze capsule, we wanted to discover another facet of our femininity: softer, almost nostalgic—yet still anchored in our love for pure materials. A return to our roots. A poetic pause, held gently between the rush of the world and the stillness you can feel.